1) Joie = Joy in french! Founded in 2001 initially known for their cargos!
2) Constant inspiration drawn from the Southern Californian way of life whilst headquartered in a loft; downtown California
3) 3 words: “Comfortable, casual, luxurious”
I love the label for its clean lines and laid-back simplicity. Very francaise, for the typical mediterranean summer look with a touch of femininity and elegance. Their foot wears have been constantly bookmarked on my wish list and what more, they have a knack for nailing their brand equity with the usage of models that just speaks to me.