Labels: Joie

Fast facts:

1) Joie = Joy in french! Founded in 2001 initially known for their cargos!
2) Constant inspiration drawn from the Southern Californian way of life whilst headquartered in a loft; downtown California
3) 3 words: “Comfortable, casual, luxurious”

I love the label for its clean lines and laid-back simplicity. Very francaise, for the typical mediterranean summer look with a touch of femininity and elegance. Their foot wears have been constantly bookmarked on my wish list and what more, they have a knack for nailing their brand equity with the usage of models that just speaks to me.

Browse | their SS2014 collection.
Linger | their blog
Shop | their worldwide stockists (Shopbop sale now on!)


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s